Wednesday, 12 June 2013

The Epic Sana Algarve - New 5 Star Hotel Opening Defies Portugal Crisis

I've been in the Algarve this week checking out a just-opened 5 star hotel - The Epic Sana. This latest opening brings Sana Hotels' portfolio up to 15, with no less than three luxury hotels launched in the last 6 months- two in Lisbon and this one in the Algarve. An impressive statistic by any stretch of the imagination, but this is a Portuguese company we're talking about here, operating in a country gripped in economic free fall, with seemingly no end in sight.
In the midst of all this doom and gloom, it is amazing to see how ambition and single minded determination can achieve something practically no other company even dare attempt here. Some might call it foolhardy, but spending time here, seeing first hand how serious they are at creating contemporary high end hospitality, it made me think how it just might be possible for Portugal to drag itself out of this mess. The Algarve is blessed with wonderful weather, fine cuisine, and some incredible scenery. All the ingredients for the perfect holiday. What it needs now is to re-establish itself as one of Europe's finest destinations, by showing us what it is capable of. After all, if Sana can achieve success then why not other Portuguese entrepreneurs?